We’re on the lookout for a talented Product Marketing Manager with 4-6 years of experience in B2B SaaS Marketing. This role is ideal for someone who has had exposure to Product Marketing and possesses a strong flair for content creation. You’ll be instrumental in crafting compelling narratives that resonate with our audience and drive our go-to-market (GTM) strategies.
Key Responsibilities:
- Content Creation: Craft engaging and persuasive content for various platforms, including Landing Pages, Emails, Blogs, Newsletters, Ad copies, and Sales Enablement Collaterals.
- GTM Support: Assist in developing and executing go-to-market strategies that align with our product launches and feature updates.
- SEO & Digital Marketing: Apply a basic understanding of SEO and other digital marketing skills (e.g., Google Analytics, Social Media Marketing, Content Marketing) to optimize content and campaigns.
- Events & Partnerships: Support the planning and execution of events, partnerships, and manage relationships with third-party review sites to enhance brand visibility and credibility.
- Collaboration: Work closely with cross-functional teams, including Sales, Product, and Customer Success, to ensure alignment and effective communication of our product offerings.
- Market Research: Conduct market research to stay informed about industry trends, competitor activities, and customer needs.
- Performance Tracking: Monitor and analyze the performance of marketing initiatives, providing insights and recommendations for optimization.
What We’re Looking For:
- 4-6 years of experience in B2B SaaS Marketing, with a focus on Product Marketing.
- Exceptional writing skills with experience creating content for multiple channels.
- Basic understanding of SEO and familiarity with digital marketing tools and techniques.
- Strong understanding of GTM strategies, Positioning, and Messaging.
- A proactive, self-motivated attitude with a willingness to learn and grow in a fast-paced startup environment.
- Ability to work collaboratively within a team that’s committed to making a difference.